Smart Plastic Technologies and Munchkin® Announce Exclusive Joint Development Partnership

The multiannual co-development and co-marketing The deal will be the first of its kind in the baby lifestyle market as demand for sustainable products hits a new high.

CHICAGO, January 26, 2022 /CNW/ – Recognizing the growing importance of environmentally friendly products in the baby and toddler market, Smart Plastic Technologies and Munchkin, Inc. today announced that they have signed a development agreement exclusive joint venture to create lifestyle products for babies using Smart Plastic’s patent pending ECLIPSE™ Technology. This partnership will introduce game-changing consumer goods to the market for babies and toddlers, whose value is estimated $25 billion by 2028.

Smart Plastic Technologies and Munchkin, Inc. logos (CNW Group/Smart Plastic Technologies)

“Plastic waste is a planetary and societal crisis. Munchkin grasps the gravity of our global environmental situation,” said Jay Tap, president and chief operating officer of Smart Plastic Technologies. “Our partnership with Munchkin, an influential and respected market and thought leader in consumer semi-durable goods, will directly lead to a significant reduction in plastic waste and help reverse the damage to our environment.”

Steven DunnCEO and Founder of Munchkin, added “Through our partnership with Smart Plastic, Munchkin is committed to a development process that considers the full use and life cycle of our products, from ideation to completion. “disposal. Our partnership’s goal is to make as many Munchkin products as possible disappear after their useful life. With Smart Plastic’s SPTek ECLIPSE™ technology, our products can still be recycled, but if they end up in landfills or waterways, they break down completely, producing no microplastics. Now is the time to act. Our planet, our children and their children need us to make the change now.”

About 91% of plastic is not recycled and ends up in our forests, oceans and landfills for generations. Understanding the urgency of creating a higher level of awareness and a “call to action,” the partnership between Smart Plastic and Munchkin will pave the way for businesses in all aspects of the supply chain. Each organization sees the need to embrace circular business models for the betterment of our planet and will leverage expertise from both sides to have the ultimate impact. This strategic partnership contributes to each company’s impactful approaches and commitments to the United Nations Sustainable Development Goals.

Tim MurtaughCEO and Founder of Smart Plastic Technologies, also said, “Our strategic partnership with Munchkin represents another important step in Smart Plastic’s mission to partner with leading companies on our journey to create a legacy of true global sustainability. We are delighted to have this opportunity to build a strong working relationship with a company that enjoys a global reputation for quality products and brilliant leadership. The adventure goes on !”

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About smart plastic

Founded in 2016, Smart Plastic is revolutionizing the potential of plastic to improve the environment for future generations. Their flagship bio-assimilation technology, SPTek ECLIPSE™, allows polyolefins like polyethylene and polypropylene to fully bio-assimilate at the end of their pre-programmed functional life, resulting in zero microplastics. This represents a key and critical aspect of the company’s commitment to plastic lifecycle management. All Smart Plastic technologies are designed to change the very nature of plastic to benefit people and the planet. Proudly made in United States, all Smart Plastic products are 100% recyclable, FDA approved and specifically designed for circular and regenerative economies. For more information, visit

About Munchkin

Munchkin, Inc., is based in Los Angeles, California and has been providing parents with innovative products for over 30 years. A world leader in infant feeding and care products, Munchkin currently holds 303 patents and has won more than 180 international product and brand design awards in the past few years alone. As a member of the United Nations Global Compact, Munchkin’s ongoing commitment to environmental protection and animal welfare is reinforced by its many corporate social responsibility initiatives and its annual publication Sustainability report. Munchkin products are sold in over 45 countries worldwide and have received over one million five-star reviews. Munchkin’s mission is to be the world’s most loved baby lifestyle brand.

Media Contact

Alyssa Wadey
Communications Manager, Remote Brand
[email protected]



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