In a series of tweets, Elon Musk suggests a redesign of Twitter and fires at the company

Elon Musk is trying to shake up Twitter Inc. using his favorite tool: Twitter.

Musk, Twitter’s TWTR,
-3.75%
new board member and the biggest shareholder, took to the social media platform on Saturday to share ideas on how it can improve its services, cracking apparent jokes and specifically taking aim at the company’s Twitter Blue subscription model.

In a series of provocative tweets, the CEO of Tesla Inc. TSLA,
-3.00%
and SpaceX said Twitter Blue should ban ads, drop its price from $2.99 ​​per month, and consider accepting dogecoin cryptocurrency as payment for the subscription service. He also said subscribers should receive an authentication checkmark.

“The price should probably be around $2/month, but paid 12 months in advance and the account will be unchecked for 60 days (watch for CC chargebacks) and suspended without refund if used for scam/ spam,” he wrote on Twitter.

“And no advertising. The power of corporations to dictate policy is greatly increased if Twitter depends on advertising money to survive,” said musk, which has approximately 81 million followers on Twitter. Twitter derives nearly 90% of its revenue from advertising.

It’s hard to determine how serious Musk was about the suggestions, as some of the tweets were apparently intended for humor.

Musk went on to ask his users on Sunday if it would make sense to “turn Twitter SF HQ into a homeless shelter since no one is showing up anyway” in a tweet poll.

While Musk is known to have stirred up controversy with his public comments, it’s highly unusual for a major shareholder and board member to call out a company so publicly.

An expanded version of this report appears on WSJ.com.

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