American Egg Board Launches Eggcelerator Lab to Drive Egg Industry Innovation

CHICAGO – The American Egg Board (AEB) today announced the Eggcelerator LabMT, a network of innovation capabilities and knowledge, resources and expertise designed to bring new egg-based ideas to market. As the center of innovation for the egg industry, the Eggcelerator Lab develops market-ready products representing new uses for eggs and egg ingredients and new ways to consume eggs.

“The Eggcelerator Lab is part of the American Egg Board’s mission to drive demand for American eggs and egg products, while unlocking potential new value for customers and meeting the ever-changing needs and wants of consumer evolution,” said Emily Metz, President and CEO of AEB. . “It’s exciting. The Eggcelerator Lab will put more eggs in front of more people in new ways and increase opportunity and market size for American egg farmers.

The Eggcelerator Lab is grounded in research and knowledge that fuels AEB’s internal innovation initiatives while educating customers early in the food development journey. Currently, the Eggcelerator Lab is collaborating with dozens of customers and running pilot projects across industries, including GC manufacturers, restaurant chains, and others to help bring new products to market that increase demand for eggs and create new value for customers.

“We had one goal: to develop a breakfast sandwich for a large national retail chain. Rather than taking a narrow view from the get-go, the American Egg Board’s Eggcelerator Lab team pushed us to look holistically at the entire breakfast category – hot savory sandwiches, wraps, top sandwiches range, etc. “, said Andy Johnson, vice president of foodservice sales and marketing at West Liberty Foods. “This approach has been extremely beneficial and has validated our goal. supplier’s view.

In addition to exclusive research information, customers using the Eggcelerator Lab have access to:

  • OVVO Innovation Process, a customizable innovation process in four phases: Opportunity, Visualize, Validate, Operationalize.
  • OVVO concept library with over 250 new recipes and egg product ideas backed by research and technical feasibility studies.
  • An unparalleled network of partners, including manufacturers, suppliers, academic researchers and subject matter experts who help customers take innovation projects from ideation to market.

“The value we deliver to customers begins with our focus on uncovering white spaces where we identify market opportunities – what is happening and how customers can take advantage of current food trends, integrating from eggs in plant-based foods to exploiting take-out protein-based food options,” said Nate Hedtke, vice president of knowledge and innovation at AEB.

For nearly two years, AEB has worked strategically to grow the Eggcelerator Lab and ensure the right partnerships are in place, including CuliNEX, a clean-label food innovation company that brings expertise in food science and culinary arts to develop trendy culinary eggs. customer-based concepts. Currently, the Eggcelerator Lab team is testing several concepts with national restaurant chains and consumer packaged goods brands, including new ideas for hot breakfast on the go, including sandwiches and breakfast bowls. infused with a global essence.

Simultaneously, insights from research have led to new ways to use existing technology to create unique egg ingredients and new ways to cook eggs. And AEB’s internal innovation pipeline helps unlock industry opportunities that will impact the market. For example, the Eggcelerator Lab is investigating how to deliver pre-cooked eggs with runny yolks in a take-out format for consumers who want this type of snack.

“The opportunities for eggs are endless, and AEB’s Eggcelerator lab is already unlocking the future of eggs,” Hedtke said.

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About the American Egg Board (AEB)

Home of the Amazing Egg, the AEB is the national marketing organization for the American egg industry. AEB’s mission is to increase the demand for eggs and egg products through research, education and promotion. AEB is located in Chicago, Illinois. To learn more, visit

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